Face the camera straight on the screen, then slowly zoom out. This way, you'll reveal the familiar context, and really show how well your design interacts with the beautiful hardware. This method gives you the best of both worlds: full emphasis on the content - and then, by pulling back the camera, the powerful identification in seeing the app on a computer that might as well be your viewer's own computer.
Rotato can pick apart your Sketch or Adobe XD artboards and explode them in a beautiful and dramatic effect. You can use this to impress your clients and bosses, but also to call attention to how you've structured the UI down to the very detail.
In some situations you want to call attention to the hardware your app runs on. It could be the touch bar on a Macbook Pro, or the volume buttons on an iPhone. In the video below, we chose a dark, contrasty lighting environment, and a smooth easing curve while panning across the keyboard.
We've all been on both sides of this. You're presenting your hard work, and people yawn. The design goes nowhere. It's like there are two parts of the brain, one wants to be impressed and admire beautiful things, and the other is the rational decision-maker. You have to engage with both.
When you can't be there in person to point at things, you can use Rotato's 3D labels. They can follow the 3D device mockup, or always face the camera, and you can place them exactly where they need to be to be closer to the feature you're describing.
Quite often, great designs are self-explanatory. In those cases, you can let the details do the talking, by simply moving the camera real close, directing your viewer's attention from detail to detail - and then zoom out.
If you're familiar with a digital SLR camera, you'll recognize the options in the Lens sidebar. Contrast, HDR, saturation can make your videos look even more cinematic, as if they were exported straight out of Hollywood.
For the pros, we've enabled the option to export your video as a PNG sequence with transparent background. With that you can create spectacular effects with elements both in front and behind the 3D device.
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